BEHIND THE BRAND
Read more about The New 97.7 Woman of the Week,
Sinclaire's CEO, Jaida Fonfield.
Jaida Fonfield is a current undergraduate student at the University of Massachusetts Amherst, studying a Bachelor's in Economics and a minor in Education. She is born and raised and Boston. She has always had an entrepreneurial desire since being alongside her entrepreneurial grandmother. She began working on creating Sinclaire in her freshmen year, gaining the confidence to do so by being apart of the school's Entrepreneurship Club.
Jaida wanted to start Sinclaire out of admiration for pantsuits and how they possessed the power to make a woman feel confident and powerful. She wanted every women to feel that way and create a versatile suit that can be worn for an array of occasions.
Jaida wanted to build Sinclaire to empower women. She is achieving this by naming her suits after women in her life who encourage and inspire her such as: Adrianne (Mother) and Alberta (Grandmother).
Sinclaire's mission is to empower women to be beautiful, confident, and bold while Pretty in Suit. We want to encourage everyone to be confident to go after what they want in life and do so unapologetically.