With an entrepreneurial inspiration from her grandmother as an adolescent, Jaida aspired to become an entrepreneur herself in her future. In 2017 she was enamored by a woman wearing a beautiful hot pink pantsuit on an award show and felt her confidence translate through the screen. This is where her admiration for women’s suiting began, but soon after she struggled with finding a suit where she could exude that same boldness and confidence later birthing Sinclaire. On November 23, 2018 Sinclaire was born with a mission to empower women to feel confident, and bold while wearing a suit.